Track 20
Business & Competitive Intelligence, Techniques and Research using the web
Ellen Reen
Insyte Consulting
Abstract: The professional practice of business and competitive intelligence, like many other fields requires extensive use of online search tools. Most of us are spending increasing amounts of time looking for information using the Internet. The question is; are we using this time effectively? The Internet has made finding information easier than ever. At the same time, it has made finding good information from knowledgeable and reliable sources more challenging.
This session will introduce attendees to the concepts of business and competitive intelligence research and advanced Internet searching skills. It will also discuss the differences in Internet search tools.
Bio: Ellen Reen has more than 20 years experience as an information and business intelligence professional in a variety of industries. Ms. Reen has supported the research needs of mergers and acquisitions, due diligence, research and development, engineering and marketing functions. Her experience includes directing efforts to organize, manage and disseminate competitive and business intelligence throughout organizations. Ms. Reen has also established and implemented systematic processes for monitoring sources of information and disseminating intelligence. She is a member of the Society of Competitive Intelligence Professionals and teaches a Masters level course in Business Intelligence. Ms. Reen is a certified Competitive Intelligence Professional through the Fuld-Gilad-Herring Academy of Competitive Intelligence and a certified Professional Business Advisor through MEP University .
Quick-jump to sessions: opening-keynote-closing-1-2-3-4-5-6-7-8-9-10-11-12-13-14-15-16-17-18-19-20